The platform in an authentic and simple way tells the story of the Monini family’s unique approach to work and their products.
It was visualized by a hand-drawn claim “For the love of an oil” that perfectly fits into the brand philosophy.
“For the love of an oil” is a story that we also create in Social Media. It endows the brand with authenticity and at the same time engages consumers. The inspiring nature of “love for an oil” was also demonstrated by activities executed with our Instagram influencers.
An image campaign in the largest Polish radio stations complemented the “For the love of an oil” activities.